With the ever pending GDPR looming on us back earlier this year we had an insurance company get in contact with us asking if we could help them with a new business they were about to engage. They had a full understanding of what their business was going to be but no name, no idea of a brand. They needed a name, a brand, a website, and videos to explain what they do and why they were doing it.
Think Zap asked lots of questions to try and understand the insurance industry and what GDPR meant. Not only that, the client had an innovative idea for an industry that doesn’t change much, like insurance. They needed a name to represent what they do, who they do it for, and how their model of insurance was to benefit the whole rather than the insurance company.
That’s why we came up with the name — CyberBee. Bee’s work as a whole to make the hive stronger.
That which is not good for the beehive cannot be good for the bees ~ Marcus Aurelius
Think Zap designed a custom WordPress theme around the branding of CyberBee and create custom templates to manage the extensive content to help educate the end-user on the topical of GDPR. We created a series of six videos using animation and custom designed graphics. The first video is below.