Zap Competitions Knowledgebase

How do I run Live Draws for my competitions?

Looking for a way to announce the winners, while also creating hype for your competitions on social media?

Facebook Live is a live streaming video feature that allows you to broadcast a live video out to your audience through your company or personal page. The feature is free, easy to use and easy to access by customers. This makes it the perfect platform to run and share Live Draws for your competitions.

Here’s our top tips for running a Live Draw…

  1. Be authentic. The best Live Draws show the person or people behind the brand.
  2. Have a focused direction and goals. Live videos are less polished than other forms of promotion, but there’s more planning involved than you might think.
  3. Promote your Live Draw. Make sure your customers know about your Live Draws and when to expect them. You can do this before, during and after the Live.
  4. Choose the right time. Choosing a convenient time for your customers is vital to getting a decent amount of people watching your Live during the stream.
  5. Check your tech and set up. Any tech involved for your Draw must be tested before you go live. This reduces the risk of anything going wrong during the stream (e.g. blurry video or audio cutting out), and losing viewers.
  6. Write a standout description. This will be one of the first things people see when your Live appears in their newsfeed.
  7. Prepare a Pre-show. Many viewers won’t show up at the start of your Live, so it’s important not to jump right in.
  8. Talk to your viewers. Lives allow you to respond to people in real-time. This is the closest you can get to your customers without actually meeting them, making it a great opportunity to build a relationship.
  9. Think about your Live’s ending. Getting the ending of your Live Draw right can improve your competitions’ conversion rate, as well as your relationship with your customers.

More information on how to run a successful Live Draw for your competitions can be found here.