{"id":2010,"date":"2015-08-17T11:35:09","date_gmt":"2015-08-17T10:35:09","guid":{"rendered":"http:\/\/www.seftonmedia.com\/?p=2009"},"modified":"2020-01-15T12:33:59","modified_gmt":"2020-01-15T12:33:59","slug":"the-10-marketing-growth-strategy-you-need-for-your-small-business","status":"publish","type":"post","link":"https:\/\/www.thinkzap.co.uk\/the-10-marketing-growth-strategy-you-need-for-your-small-business\/","title":{"rendered":"The 10% marketing growth strategy you need for your small business"},"content":{"rendered":"

If you\u2019re a small business,\u00a0looking to increase sales and profit, this article is for you.<\/p>\n

I\u2019m always looking to keep marketing simple<\/em>, especially when explaining my processes when helping a business grow their revenue through online marketing tactics.<\/p>\n

The magical number of 10 is my best friend in marketing. It might look small because we\u2019re usually dealing with larger numbers in business\u00a0but, it is mighty. The best part, it can have a\u00a0significant impact\u00a0on net\u00a0profits.<\/p>\n

Current example customer stats for\u00a0one year<\/b><\/h3>\n

Leads: 1,000<\/strong>
\nLead Conversion: 10%<\/strong>
\nAverage Value Order: \u00a31,000<\/strong>
\nProfit Margin: 35%<\/strong>
\nTotal Sales:\u00a01,000 x 10% = 100<\/strong>
\nTotal Revenue: 100 x \u00a31,000 = \u00a3100,000<\/strong>
\nTotal Profit: \u00a335,000<\/strong><\/p>\n

Stats if we increase everything by a “measly” 10%<\/b><\/h3>\n

Leads: 1,000 x 10% = 1,100<\/strong>
\nLead Conversion: 10(%) x 10% =\u00a011%<\/strong>
\nAverage Value Order: \u00a31,000 x 10% = \u00a31,100<\/strong>
\nProfit Margin: 35%<\/strong>
\nTotal Sales:\u00a01,100 x 11% = 121<\/strong>
\nTotal Revenue: 121 x \u00a31,100 = \u00a3133,100<\/strong>
\nTotal Profit = \u00a346,585<\/strong><\/p>\n

Not so \u201cmeasly\u201d<\/strong> is it?<\/p>\n

One tiny number can do wonders to your bottom-line<\/em>. It shouldn\u2019t scare you and give you the confidence to make small changes for big results.<\/p>\n

If you have a recurring business, it\u2019s even better. Add your original sales in year one to year two and you will have 221 customers. 221 x \u00a31,100 is \u00a3243,100<\/strong>\u00a0with a net profit of \u00a385,085<\/strong>. That\u2019s\u00a0nearly a 250%<\/strong> increase in profit from the year before.<\/p>\n

\u2018WOW\u2019 did I hear you say? 10%<\/strong> increments for a 250% increase in profits.<\/strong><\/p>\n

Yep! The power of 10.<\/p>\n

Now, it\u2019s only fair to give you 10 tips on how to action the 10% strategy.<\/strong><\/p>\n

4 tips to increase leads<\/b><\/h3>\n

1. Increase your blogging<\/b><\/p>\n

There are two main aims here. First of all, you need to create more articles for your website on a monthly basis. HubSpot\u2019s market research indicates, more frequent blog posts bring greater\u00a0traffic and leads. Start month one by doing an extra article and then the same again the following month.<\/p>\n

\"Hubspot<\/a><\/p>\n

 <\/p>\n

Second, other blogs and news websites need content. Guest blogging can\u00a0help you reach audiences that you don\u2019t have at the moment. It\u2019s a match\u00a0made in heaven. Find websites your competitors are writing on. Have a look around at websites you feel would benefit from your expertise\u00a0and reach out to them using Brian Dean\u2019s Definitive Guide to Guest Blogging<\/a>.<\/p>\n

2. Retargeting ads is king<\/b><\/p>\n

Customer lands on your website and the phone rings. They\u2019re called out to a meeting and close their computer. Later on that night, they\u2019re on another site that accepts retargeting ads<\/a>. Your ad appears on the website keeping your brand front and centre. They click the ad and are now back on your website looking at the services\/products you offer.<\/p>\n

High click-through\u00a0rates and increased conversions\u00a0lead to less drainage and increase maximum exposure to potential customers. To find out more, AdRoll explains How ReTargeting Works<\/a>.<\/p>\n

3. Create an eBook<\/b><\/p>\n

eBooks are a great way to show off your knowledge, build trust and receive valuable data. The eBook needs to be so good that they\u2019re more than happy to leave their name, email and telephone number. It has to solve a problem your customer has, but you have the solution to their problem. Don\u2019t push your services\/products too much, just give away valuable information that they will love.<\/p>\n

When the customer enters their details\u00a0for your eBook, you will get a notification of your new lead. Give them a couple of days before you get in contact but always follow through using your sales processes. HubSpot has an awesome eBook on Lead Generation<\/a>, which follows this same process.<\/p>\n

4. Google Adwords<\/b><\/p>\n

Google Adwords are still an excellent way to generate more traffic to your website. They are more expensive now,\u00a0but if you know what you\u2019re doing, they can be very profitable. I still see a lot of ads going to home pages, and the ad isn\u2019t displayed or optimised as best as it should be.<\/p>\n

Here’re two tips.\u00a0Instead of using a group of keywords in an\u00a0ad, create two different ads based on one keyword so you can A\/B test that single keyword to see which converts the best. Then create another ad and split test again. Next tip, create a landing page to send your Google Adwords traffic to,\u00a0and use a great copywriter to write your sales page. Trust me, it helps increase conversions. If you read Mike Shreeve\u2019s sales page<\/a>, you\u2019ll understand what I mean.<\/p>\n

3 tips to increase conversions<\/b><\/h3>\n

1. Create a video strategy<\/b><\/p>\n

Online video is taking over the web. By 2018, 84% of web traffic will be video<\/a>. Human beings are visual people and providing explainer videos will keep them captured and increase the time spent on your website. Keep your videos short and on point.\u00a0Create videos with you and your team in them.\u00a0They get to meet you without actually meeting you in person.\u00a0The more trust you can build with your audience, the better chances you have converting the traffic on your website. Here are some more benefits to creating videos for increasing conversions<\/a>\u00a0from Crazy Egg.<\/p>\n

2. Fine tune your marketing systems<\/b><\/p>\n

Can you improve your landing pages?\u00a0Are you following up on leads regularly? Are you presenting your services\/products the best that you can? Ask yourself lots of questions on your marketing and systems. Write down a list of tasks you think will improve conversions.<\/p>\n

Then, A\/B test\u00a0everything. A\/B test some more. And even more again. KissMetric\u2019s Guide to A\/B Testing<\/a> is my go-to resource on the subject.<\/p>\n

3. Make sure you\u00a0have a killer homepage strategy<\/b><\/p>\n

The challenge today is we don\u2019t have a lot of time to capture customer\u2019s attention. For the limited period a customer is on your website, you need to catch their interest and make them want to click, scroll or watch for any chance of turning them into a customer. Here are a few things to consider:<\/p>\n