{"id":14139,"date":"2021-07-29T16:33:24","date_gmt":"2021-07-29T15:33:24","guid":{"rendered":"https:\/\/www.thinkzap.co.uk\/?p=14139"},"modified":"2021-07-29T16:33:24","modified_gmt":"2021-07-29T15:33:24","slug":"what-are-the-advantages-of-viral-marketing","status":"publish","type":"post","link":"https:\/\/www.thinkzap.co.uk\/what-are-the-advantages-of-viral-marketing\/","title":{"rendered":"Going Viral: What Are The Advantages Of Viral Marketing?"},"content":{"rendered":"

Want your business to go viral? We don’t blame you. Brands want to get their names and content in front of as many people as possible and get them talking. There are many advantages of viral marketing. This includes brand awareness, which has become so important to brands using online platforms,<\/strong>\u00a0it has become a key goal for many social media marketers.<\/strong><\/p>\n

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What is viral marketing?<\/h3>\n

In marketing terms, viral marketing is a style of promotion which relies on an audience to generate the message of a product. It’s a strategy that involves the mass spread from one consumer to another. This could be through retweeting, sharing and tagging friends and family. The aim of viral marketing is to get an audience talking and share the content between friends and family.<\/p>\n

Check out our blog post, 5 Social Media Wins And What We Can Learn From Them<\/a>, for examples of brands which went viral and absolutely nailed it. We also discuss brands which went viral for all the wrong reasons and found themselves caught up in a PR disaster over in 5 Big Business Social Media Blunders And How To Avoid Them<\/a>.<\/p>\n

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Advantages of viral marketing.<\/h3>\n

Creating a viral campaign isn\u2019t always as simple as it seems, but when you get it right, it can benefit your business massively. Let’s discuss the key benefits of viral marketing…<\/p>\n

It’s cost-effective<\/h4>\n

One of the best parts about a viral campaign is that your audience does most of the work for you by retweeting, sharing and commenting. Your business doesn’t have to invest in a huge budget for advertising or media space. Plus, when your audience shares your content, their own personal audience (friends and family) are exposed to your content under new circumstances. It’s coming from someone consumers know and trust! This can help build brand perception and trust of a brand.<\/p>\n

It’s free brand awareness<\/h4>\n

Viral content is usually passed from one consumer to at least two others in their social circle, and the pattern continues. As people share the content, your brand awareness increases. Those who share, like and talk about you with friends and family act as unpaid brand representatives.<\/p>\n

A great deal of viral marketing campaigns will likely create some sort of personal or emotional connection with your brand. Viral content can help demonstrate your brand personality and show the human side to your brand. Showing your personality can help define you in a competitive market space.<\/p>\n

It’s non-invasive<\/h4>\n

Some marketing campaigns can come across as pushy or forceful, with the risk of annoying audiences rather than attracting leads. However, in viral marketing, the consumer makes the decision to participate in viewing and sharing the campaign.<\/p>\n

Think of it this way… You as the brand are not asking the customer to do something. They are re-sharing or making their own content and contributing to the campaign because they want to!<\/p>\n

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How to go viral.<\/h3>\n

Every viral marketing campaign needs to consider these elements in order to be successful…<\/p>\n

Be timely<\/h4>\n

Online jokes quickly become old news. Trends come and go and memes go out of style. You don’t want it to feel outdated or exhausted or leave your audience saying \u201cugh that was so last week\u201d.<\/p>\n

Memes are a great way to resonate with consumers and get people talking about your brand without necessarily being tied to a specific product. Virgin Media showed their funny side by joining in the discussion of the Baby Yoda memes.<\/p>\n

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I\u2019m going to tell my kids this is #BabyYoda<\/a> pic.twitter.com\/0wFgQ98mLE<\/a><\/p>\n

\u2014 Virgin Media (@virginmedia) November 26, 2019<\/a><\/p><\/blockquote>\n