{"id":13583,"date":"2021-02-11T13:12:08","date_gmt":"2021-02-11T13:12:08","guid":{"rendered":"https:\/\/www.thinkzap.co.uk\/?p=13583"},"modified":"2021-02-11T13:12:08","modified_gmt":"2021-02-11T13:12:08","slug":"zappy-valentines-relationship-marketing-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.thinkzap.co.uk\/zappy-valentines-relationship-marketing-tips-for-small-businesses\/","title":{"rendered":"Zappy Valentines: Relationship Marketing Tips For Small Businesses"},"content":{"rendered":"

This Valentine\u2019s Day, we\u2019re all about celebrating your customers and suggesting some ways you can reward their loyalty. So let\u2019s talk about relationship marketing…<\/strong><\/p>\n

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What is relationship marketing?<\/h3>\n

Relationship marketing is a long-term strategy which prioritises building a close relationship with your customers. It is designed to foster customer loyalty, as well as promote open communication between customers and brands.<\/p>\n

In other words, relationship marketing is all about showing your customers that you care.<\/strong><\/p>\n

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Why is relationship marketing important?<\/h3>\n

Did you know that it costs five times as much to attract a new customer than it does to keep an existing one?<\/p>\n

Research further shows that improving the customer retention<\/a> (i.e. a company\u2019s ability to keep its current customers) by 5% increases profits by 25 – 95%. For small businesses especially, having a good relationship with customers is vital<\/a> – 65% of a company\u2019s business comes from its existing customers.<\/p>\n

Here\u2019s just some of the benefits that come with customer loyalty:<\/p>\n