Set up a MailChimp account or any other that offers email marketing with detailed reporting.

Send an email offering your services, products or knowledge. Don’t be salesy.

Open the report after the campaign, see who opened the email, clicked your links but more important, how many times they opened the email.

Best chance is they are really keen to know more if they’ve opened it more than once.

Call them and talk to them about it, what it is you were offering and arrange a meeting with them.

You’ll be surprised that you’ll be sitting at more meetings and making more sales.

I did it and it works.

Any other tips out there?


Steven Sefton

Digital Director
Steven is our digital director and co-founder of Think Zap.

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