Turning a website from looking like a jobsite and make it more appealing to potential homecare customers.
Caring Hearts Scotland’s previous website was built the wrong way round. Their main and core business is homecare and support to the elderly and they sometimes have job offers but if you looked at their previous website it looked like they were a jobsite for homecare workers.
We simplified their logo by removing the word Scotland and introduced a heart icon. To make the heart unique, we combined it with the shape of the Scottish Saltire and selected new colours that we could use throughout all branding.
The new Caring Hearts Scotland website has a new fresh look with new images with elderly patients looking happy.
The information provided is formative and is split into smaller chunks with both text and images so the user is still engaged throughout.