They don’t have to be brands in the same industry. It’s so we can get an idea of what style you prefer.
E.g. colour, icons/elements to include, font styles? Distinctive graphics/features.
Think of your website as an online extension of your business. How do you want to represent your company? What experience do you want to provide for your customers?
What is the colour scheme, and design features? Anything else? E.g. top banner colour, page background colour, accent colour(s), font styles, distinctive graphics/features.
Please show us the websites of your main competitors, or the leaders in your industry. Feel free to tell us what you like/dislike about their company or their website, or what they do well.
What other websites do you like? What do you like about these websites in particular?
They don’t even have to be in the same industry. It’s so we can get an idea of what style you prefer.